About & Mission
This was the first branding project I worked on, and I wanted to explore something delicious and approachable. I focused on creating a visual identity that reflects the feeling of pizza cooked inside a wood‑fired oven (brick or stone) warm, bold, and full of flavor.
It was a new experience for me, and I enjoyed figuring out how to shape taste and atmosphere into visuals.
Direction
The direction of this project was to build a brand that feels tasty, playful, and approachable. The color palette was inspired by the warmth of burned woods, the richness of melted cheese, and the golden crust. The typography is playful but confident, while the pizza slice icon adds a touch of character.
I kept the illustration minimalist and direct, letting the design speak through simple shapes and strong contrast. Every element was chosen to reflect the heat, simplicity, and satisfaction of eating pizza straight from the oven.
