Freshly Dropped
About & Mission
I participated in a logo competition for a brand called 'Freshly Dropped' in 2021 and won third place. This year, I've taken the idea further to create an entire brand around it.
Freshly Dropped is a food service that delivers freshly picked meal boxes for you to prepare at home. The recipes and items are carefully selected to meet our customers' wishes and needs, and they are delivered right to their doorstep. Our mission is to provide health-conscious individuals with convenient access to fresh, quality ingredients for preparing home-cooked meals, thereby promoting a balanced and fulfilling lifestyle.
Direction
The goal of this project was to build a brand experience that feels fresh, energetic, and genuinely supportive of health-conscious lifestyles. From the color palette to the typography, every detail was designed to convey clarity and warmth, while keeping a clean, semi-minimalistic aesthetic. The final identity is both inviting and informative, encouraging users to explore healthier choices with confidence and ease.
