About & Mission
In this project I wanted to express myself and create my own identity. I dived deep into myself and extracted things that I loved the most like the ocean, sunset, whales, and stars.
Translating my character into design and shapes was not an easy task, it required a lot of self‑reflection, a journey that I enjoyed every step of the process.
Direction
The essence of this project was to craft a personal identity that feels imaginative, boundless, and reflective of my character. Every visual element, from the color palette to the typography, was chosen to convey assurance and depth of thought. The palette draws inspiration from the blue ocean, sunset tones, and the skies, while the typography embodies distinctiveness and confidence.
